Hidden Signs
Welcome to my podcast, Hidden Signs. In this series, we will learn about culture and sign systems, understand them, theorize them, and also learn how…
Season 1
Jul 1st, 2020 |
16:14
Hidden Signs: Episode One
Episode One: Introduction
Hidden Signs is a podcast for listeners interested in understanding the role of culture and the symbolic in marketing and b…
Jul 2nd, 2020 |
21:20
Hidden Signs: Episode Two
Episode Two: The Paradigm Wars
This episode sets the stage for our understanding and exploration of hidden signs. After explaining the concept paradi…
Jul 8th, 2020 |
27:51
Hidden Signs: Episode Three
Episode Three: What is Culture?
This episode asks the question, “what is culture?” Understanding this rich and engaging concept is key to our underst…
Jul 10th, 2020 |
23:40
Hidden Signs: Episode Four
Episode Four: Authenticity
This episode asks the question, “what is brand authenticity?” Everyone agrees that building brand authenticity is key in m…
Jul 15th, 2020 |
19:13
Hidden Signs: Episode Five
Episode Five: Sign Value Part I
This episode discusses one of the most important concepts in marketing and branding: sign value. This is the first of…
Jul 20th, 2020 |
22:00
Hidden Signs: Episode Six
Episode Six: Sign Value Part II
This episode continues the discussion of one of the most important concepts in marketing and branding: sign value. I…
Jul 21st, 2020 |
22:57
Hidden Signs: Episode Seven
Episode Seven: Socialization
This episode asks the question: if most signs are hidden, how do we pass them on? How do these sign systems become part…
Jul 23rd, 2020 |
22:55
Hidden Signs: Episode Eight
Episode Eight: Movement
In this episode, I still want to think about hidden signs, but in a different way: I want to talk about the complex interacti…
Jul 29th, 2020 |
20:59
Hidden Signs: Episode Nine
Episode Nine: Ethnography
In this episode, I explore one of the most important and established methods in marketing research: ethnography. This metho…
Jul 31st, 2020 |
21:12
Hidden Signs: Episode Ten
Episode Ten: Storytelling
In the last episode, we conclude season one by talking about how sign systems can be created through storytelling. A compel…