Hidden Signs
Welcome to my podcast, Hidden Signs. In this series, we will learn about culture and sign systems, understand them, theorize them, and also learn how…
Jul 29th, 2020 |
20:59
Hidden Signs: Episode Nine
Episode Nine: Ethnography
In this episode, I explore one of the most important and established methods in marketing research: ethnography. This method is a powerful tool used to reveal signs that are hidden, making them visible, turning the taken for granted into something we think and talk about.