The Startup Guide To Growth

Scaling and growing a startup can be tricky (and sometimes mysterious). It requires leaders to have a breadth of knowledge on company-building strateg…

Jun 23rd, 2021 | 35:29

Marie Gassée: Exploring The Role Of Growth In The World Of SaaS

As SaaS companies continue to thrive in today's digital age, they are expected to constantly innovate as technological innovations happen. This makes the role of growth in this sector extremely important. Rico Mallozzi is joined by Marie Gassée, the VP of Growth at Confluent, to explain how they approach massive changes and shifts in today's ever-evolving self-serve model. She discusses how they experiment with their processes to achieve the most practical ways and what a good SDR compensation looks like. Marie also explores the significant contribution of data science in the go-to-market and why she loves this particular field so much.

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