Because if we're not careful, we could just be giving innovation a toke room to create something that will never matter.
If it's not dramatically and immediately implemented, there's a good chance those good ideas will go no where.
At the same time you have to make sure it's given enough freedom be real in the first place.
That's what I talk to Allan Elbert, Co-Foundr of Ask Kodiak, how to make sure non of that happens.