The reason that's so important is that if it's not something specifically tailored to your needs the hard it'll be to achieve.
It almost doesn't matter what it is, as long as you can mathematically sell enough of it, to ultimately reach your sales goals.
The longer you delay making that identification and commitment, the longer you delay your potential expertise.
That's what I talk to Jared Bellmund, of Carolina Living Insurance, about as he starts to zero in on what's worked for him.