Because one thing is for sure, it's not for a lack of ideas or suggestions, rather focus and execution.
It's easy to suggest, it's easy to listen, it's easy to consume and it's certainly easy to get distracted.
There aren't special (see better) ideas waiting around the next corner, there are just different ones.
That's why I wanted to start one of your last Monday's of 2018 off with a little reminder of what you already have.