Agency Nation Radio
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Jan 11th, 2018 |
18:28
The Easiest Way to Get Marketing Buy-In
Is to create an experience that changes their perception of space and time as they know it.
That's probably more than slightly exaggerated, however should not be understated in its importance.
Yes, there's a lot of information available to help reinforce a logical decision about your marketing efforts.
However, that logic sometimes isn't powerful enough to motivate action.
Instead, it's a demonstration of the consistent experiences possible through your marketing efforts.
That's what I talk with Becky Taylor, of Ohio Insurance Agents Association, about as she contemplates her marketing possibilities.