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Dec 30th, 2015 |
34:07
ANR16 – Why Not All Independent Insurance Industry Competition is Created Equal
The landscape of the insurance industry is changing. Today Marty and Ryan talk about an overlooked demographic, the shopper.
“One of the ‘new normal’ behaviors is the fact we want to get a deal on everything.” — Marty Agather
Shoppers are clients who look for the best deal when choosing a major purchase.
Shoppers exist in all industries, but independent agents often make the mistake of considering a “shopper” as a waste of time. The truth is shoppers can be one of the most loyal of customer bases.
Shopping is an American cultural activity.
It is celebrated and encouraged.