Agency Nation Radio
Agency Nation is the leading digital publication helping insurance professionals dominate marketing, sales and technology in the modern marketplace.
Nov 27th, 2018 |
22:25
Why You Need to Stop Selling on Savings
All you’re doing is showing people how little you care about what’s really important.
Instead, educate your client to a better experience so they don’t have to worry about taking every last dollar on the table.
Understanding the value as it relates to the savings is a service that can be hard to come by.
It's also an experience that agents are sometimes strangely afraid to provide.
That’s what I talk to Billy Van Jura, of Stissing Insurance, about his discipline to explain value.
P.S. Learn what else you can sell on instead of savings here.