It's this final step in the process that demands the most effort for something they shouldn't have to think twice about.
Because there really isn't a more pressing need to reduce friction than during the final financial exchange.
If we don't get serious about offering a payment experience consumers not only expect but demand, it might be too late.
That's what I talk to Todd Sorrell, of ePayPolicy, about how much money you might be wasting trying to collect it.
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