It's in this message that helps your agency figure who their talking to and where their going to do it.
However it becomes a more challenging task if your brand has to take a back seat to something else.
Giving it the power and freedom to will automatically set you apart.
That's what I talk about with Peter van Aartrijk as he delivers a mini state of the union on your brand.
Grab a copy of Peter's new book.
P.S. The Agency Nation news letter is certainly boss worthy.