Agency Nation Radio
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Nov 22nd, 2018 |
14:58
How to Make Sure Your Niche is Deep Enough
It all starts by going far beyond the first box or two you tried to check selling it.
Instead needs to become a deeper, more specific, understanding of who they are and why they need to buy insurance.
That's when you truly start to make decisions based on the group of people you will finally be able to call your niche.
Otherwise, you'll end up assuming a sale that might not be coming from a person who only values the one thing you do really well.
That's what I talk to Sean Halpin, of MJH Insurance, about his realization of just how far he had to go.
P.S. This is one place we consistently dive deep enough to make sure you have nothing to worry about.