That uncertainty is what needs eliminated for any progress to be made.
More work has to be done, language changed and expectations elevated (get it). Once they are it becomes a lot more exciting to see what happens next.
In order to get there, a detailed process needs to be established from the beginning.
They only question is if you're able put all the pieces in the right place.
Original Extended Version: No One Wants to Request a Quote
P.S. We talk about a lot of those details inside the Agency Nation newsletter.