Agency Nation Radio
Agency Nation is the leading digital publication helping insurance professionals dominate marketing, sales and technology in the modern marketplace.
Jul 26th, 2018 |
16:14
Are You Good Enough to Make an Emotional Sale?
It's real easy to talk yourself into thinking you talk too much about insurance.
The truth is, it's what you do best and it's really hard to give people too many facts about it.
However, one thing that usually goes dramatically overlooked is your ability to tell an emotional story all the way to the sale.
It's always dangerous to play with emotions, but highly rewarding if executed properly.
That's what I talked to Avery Moore, of ECI Insurance, about as she starts to questions her factual approach.