Because no matter what, they will Google your agency and will find what you've decided to provide them.
It's also important to have the right mindset and understand the reality of your current situation.
There's no way you'll instantly start generating hundreds of leads a month (without paying), instead it will slowly build over time.
That's what I talk to Kim Wood, of Toby & Merrill Insurance, about how she's trying to focus their impress to get the process started.