On the other hand, just because an idea originated a safe distance away from the industry doesn't mean it's automatically validated.
There's certainly a fine line somewhere when it comes to adopting new ideas that can be framed inside a traditional an old box.
Of course, the simple act of trying something different at all deserves its own reward and generally leads to people noticing what makes you different.
That's what I talk to Kim Wood, of Toby & Merril Insurance, about just how far she willing to go to be different.