Getting in front of the camera for the first time is awkward, uncomfortable and generally results in noticing undiscovered things about yourself.
However, it certainly gets easier when results start to come in and people see what a powerful relationship building machine it can be.
Once it's become part of your agency's culture there's no telling how many people it can help know more about who you are and what you do.
That's what Sydney Roe talks to Dani Kimble, of The O'Neil Group, about how she got all that buy-in.