It's hard to see now, but most of that work will only get better with age and create an unthinkable compounding education effect.
That effect will make it almost impossible for the people you want to do business with to not pay attention to you.
Because if you've identified them correctly and committed to completely solving their problems no one else stands a chance.
That's what I talk to Mike Crowley, of Crowley Insurance, about as he's looking to make a big bet to start 2019.
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