Agency Nation Radio

Agency Nation is the leading digital publication helping insurance professionals dominate marketing, sales and technology in the modern marketplace.
Dec 29th, 2015 | 31:31

ANR06 – How to Sell Digital Marketing Inside Your Agency

Are you trying to sell digital marketing inside your agency?

Whether you’re a CSR looking to sell, a producer trying to expand brand reach or an agency owner who simply wants to grow, selling digital marketing as tool to accomplish these goals can be difficult when other stakeholders in the agency disagree.

In this episode of Agency Nation Radio we discuss a four step plan for selling non-believers on the power of digital marketing inside your agency.

The 4 steps to sell digital marketing inside your agency:

  1. Set realistic time expectations
  2. Start small
  3. Commit to the work
  4. Collect data and results