Agency Nation Radio
Agency Nation is the leading digital publication helping insurance professionals dominate marketing, sales and technology in the modern marketplace.
Jun 29th, 2016 |
38:02
Why Relationships Matter Most for Insurance Buyer Satisfaction
For the first time in 6 years, small insurance companies have taken the lead for insurance buyer satisfaction. This is in large part due to the independent insurance agent sales force partnered with small insurance companies.
Agents are still at the front lines of the insurance companies, but things like instant quotes and messenger services change the way consumers interact with agents. Instead of calling a voicemail or making an appointment, interested consumers can speak directly with an agent almost immediately and ask any question they choose. Agents aren’t just in sales anymore. We’ve become mentors and advisors, and the way we treat our clients is why people keep coming back.