It's during this amplification process that you'll want to make sure you provide consistent reminders to the people who already know you.
In addition to that, you'll also want to quell any fear you might have at letting completely new people hear what you're all about.
Because as important as retention and referrals are, there's nothing better than when a highly qualified lead contacts your agency.
That's what I talk to Sean Halpin, of MJH Insurance, about how he's maximizing his opportunity.