Deciding not to give it to them, has and will continue to lead to other, less qualified, sources providing it.
That's not a great spot to be in because not only are we missing out on a chance for good business, it also puts more people at risk of making bad decisions.
That's not even mentioning the idea of possibly discussing other companies you currently don't have in your agency.
I talked with my good buddy Sean Halpin, of MJH Insurance, about how he's ready to compare on demand.
P.S. You can compare a lot of different agents with each other at Elevate 19.