The simple answer is no one is, they were just more willing to embrace the thoughts an ideas that were unique to them.
Once you overcome that fear then you will be faced with the challenge of creating on a scale most people don't understand.
It's hard to comprehend the level of attention that's possible to obtain because it's such a new phenomenon that very few people have obtained.
That's what I talk to Alex Salmon, of the Salmon Agency, about his creative ability and how he's applying it to get attention.