You're probably leaving a lot of value and exposure on the table if you're not creating content around your connections in the community.
Instead of getting the attention of the 15-20 people that are also highly dedicated, the right piece of content 150-200.
The only trick is creating something with enough value those select few want to share and others want to consume.
That's what I talk to Jared Bellmund, of Carolina Living Insurance, about as he breaks down his current involvement.