Sometimes it takes a little extra work and creativity to connect the dots to the most useful and relevant information.
On the other hand, there's plenty of sound bite spouting, headline readers who struggle to dive below the surface.
Then it becomes a matter of making sure you surround yourself with enough of the right thing to keep your head above water.
That's what I talk to Landon Bentham, of Callahan & Rice Insurance, about how many floatation devices he could use.