Most of the time that's a good thing because you have a community that has been conditioned over multiple generations to know, like and trust you.
Of course, that can come at the expense of rapid change and occasional complacency.
However, at the end of the day, there's something special about stepping into an industry that has always been a part of your life.
That's what I talk to Nick Rolf, of Gross Insurance Agency, about his experience joining the family business.