Agency Nation Radio
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Aug 22nd, 2018 |
21:45
How To Stand Out In The Crowded Personal Lines Market
Can sometimes be as easy as focusing on the special things other agents ignore.
It doesn't matter if it's a classic car, boat, motorcycle or BOP policy, the bigger the package you offer the harder it is to move.
We're all chasing that high-quality client that has a need for multiple lines of business and has a strong retention rate.
It's very possible the reason you're not finding as many as you want is that you're not offering every (special) thing they need.
That's what Sydney Roe talks with Brook McGuire, of Safeco Insurance, about her experience helping agents be more special.