Agency Nation Radio

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Dec 30th, 2015 | 42:55

ANR15 – Does the Insurance Industry Need More Marketers?

Today we are going to discuss the changing face of marketing in today’s insurance business.

Our first topic will be the article B2B Marketing Professionals: Prepare for 2016 by Considering these Predictions, written by Forrester Researcher, Peter O’Neill.

Marketing has become a marriage of both the sales team and the marketing team.