Driven By Insight

Systemization is the Key to Execution - CEO Steven DeFrancis on the immense growth of Cortland As a top 50 apartment owner and operator, Cortland has a brand and reputation of success and customer service. On the latest Walker Webcast, CEO Steven DeFrancis joined us to discuss his strategic approach to systemization, his focus on building a stellar team, and his approach to growth. 0:48 - Willy previews episodes to come. 2:33 - Willy introduces his guest, Steven DeFrancis, CEO of Cortland. 4:42 - What led Cortland to shift? 10:19 - What about the company’s change led to insourcing? 22:17 - Steven comments on Cortland’s approach to brand and recruitment. 28:46 - Cortland maintains a high level of standardization. 35:11 - Willy asks about the move to being vertically integrated. 42:08 - Willy and Steven talk about the market now and Cortland’s strategy. 51:39 - Will Cortland’s main focus going forward be service or capital? 54:41 - What is the best and worst leading today versus earlier in the company’s life? Listen now! GET NOTIFIED about upcoming shows: » Subscribe to our YouTube channel here: https://www.youtube.com/channel/UC5jh... » See upcoming guests on the #WalkerWebcast here: https://www.walkerdunlop.com/webcasts/