Innovative Technology Insights

Foley & Lardner’s Innovative Technology Insights podcast focuses on the wide-ranging innovations shaping today’s business, regulatory,…

Aug 16th, 2023 | 23:01

S2E2: Parna Sarkar-Basu of Brand and Buzz Marketing

Parna Sarkar-Basu, CEO of Brand and Buzz Marketing, joins Paige Moscow to discuss the pivotal role a founder's market credibility plays in propelling startups to success. How does it impact the fundraising process? Why should companies with technical innovations care about their brands? What value is there to putting a human face to a startup?