Food Biz Wiz

Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packin…
Aug 13th, 2020 | 53:27

54. Press Relations: How to Land & Leverage PR & Media Relations For Your Brand

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

Today’s episode welcomes Nikki Nardick of Knack PR. In this show, we discuss securing press coverage for your brand, connecting with potential buyers through media mentions, and gaining a cult following for your food or beverage product - all through thoughtful PR. If you’re an emerging brand who is wondering HOW your fellow Foodpreneurs are getting those New York Times shout outs, mentions in Forbes, and full-page spreads in Sunset Magazine - you’re going to love today’s show. We also discuss:

  • The 3 different types of pitches that will work for your brand
  • When you should use PR to promote your product
  • How to gain great coverage WITHOUT using an agency
  • How to leverage the press that you do secure
  • And How to measure the results of your PR & media mentions

For the full show notes, resources that we mentioned in our conversation today, and Nikki’s contact information, click here.

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

Today’s episode welcomes Nikki Nardick of Knack PR. In this show, we discuss securing press coverage for your brand, connecting with potential buyers through media mentions, and gaining a cult following for your food or beverage product - all through thoughtful PR. If you’re an emerging brand who is wondering HOW your fellow Foodpreneurs are getting those New York Times shout outs, mentions in Forbes, and full-page spreads in Sunset Magazine - you’re going to love today’s show. We also discuss:

  • The 3 different types of pitches that will work for your brand
  • When you should use PR to promote your product
  • How to gain great coverage WITHOUT using an agency
  • How to leverage the press that you do secure
  • And How to measure the results of your PR & media mentions

For the full show notes, resources that we mentioned in our conversation today, and Nikki’s contact information, click here.