Food Biz Wiz

Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packin…
Aug 20th, 2020 | 19:42

55. 3 Secrets From My Time As A Grocery Buyer: What I Wish Brands Knew

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

 

There are so many things I wish I could have said to food and beverage brands when I was a Grocery Buyer. In today’s episode, I share THREE secrets from my time in retail, each which will help you gain the respect of the Buyer, craft a pitch that captures attention, and gets you closer to landing on wholesale shelves.

 

Tune in for some tough love on what Buyers REALLY want you to know about how they select (or discontinue!) products for their shelves. Today I’ll share:

 

  • What to stop saying during your pitches (it’s doing you more harm than good!)
  • What my Buyer pet-peeves are (STOP doing these things!)
  • Why you don’t have to always have the highest sales in your category (PHEW!) 

 

Plus a whole lot more! Once you’ve listened, come join us in the Food Biz Wiz® Facebook community! You can find the full show notes, plus an invite to our private group by clicking here.

 

If you found value in today’s show, you’ve got to join us in Retail Ready®, my online course for producers who are looking to increase their sales this year! Jump on our Retail Ready® waitlist to be the first to know when we open enrollment again - plus you’ll be first in line to hear even more of my Buyer tough love! Click here to save your spot! 

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

 

There are so many things I wish I could have said to food and beverage brands when I was a Grocery Buyer. In today’s episode, I share THREE secrets from my time in retail, each which will help you gain the respect of the Buyer, craft a pitch that captures attention, and gets you closer to landing on wholesale shelves.

 

Tune in for some tough love on what Buyers REALLY want you to know about how they select (or discontinue!) products for their shelves. Today I’ll share:

 

  • What to stop saying during your pitches (it’s doing you more harm than good!)
  • What my Buyer pet-peeves are (STOP doing these things!)
  • Why you don’t have to always have the highest sales in your category (PHEW!) 

 

Plus a whole lot more! Once you’ve listened, come join us in the Food Biz Wiz® Facebook community! You can find the full show notes, plus an invite to our private group by clicking here.

 

If you found value in today’s show, you’ve got to join us in Retail Ready®, my online course for producers who are looking to increase their sales this year! Jump on our Retail Ready® waitlist to be the first to know when we open enrollment again - plus you’ll be first in line to hear even more of my Buyer tough love! Click here to save your spot!