Food Biz Wiz

Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packin…
Sep 17th, 2020 | 50:17

59. Farmer's Markets in 2020: The good, the bad, and the racism

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

 

Selling in Farmers’ Markets in 2020 is totally different than it was last year. In this episode, I’m joined by Catt Fields White, the MOST veteran Farmers’ Market advocate that I know, and the CEO and Founder of Farmers’ Market Pros. Tune in to hear us discuss:

 

  • What’s changed in Farmers’ Markets since COVID-19
  • Whether or not you should still get into Farmers’ Markets, and what Market Managers are looking for these days
  • The differences between Farmers’ Markets and retail stores, and how to know which you should pursue
  • How food and beverage brands can respond to our divisive political climate and need for racial equality in our industry
  • How racism is showing up at the Farmers’ Markets and the challenges of navigating it from a vendor or Market Manager’s perspective

 

We covered a TON in today’s show! For the full show notes, information on Farmers’ Market Pros and all of their incredible resources, and to keep in touch with Catt, click here.

 

If you found value in today’s show, you’ve got to join us in Retail Ready®, my online course for producers who are looking to increase their sales this year! Jump on our Retail Ready® waitlist to be the first to know when we open enrollment again. Click here to save your spot! 

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

 

Selling in Farmers’ Markets in 2020 is totally different than it was last year. In this episode, I’m joined by Catt Fields White, the MOST veteran Farmers’ Market advocate that I know, and the CEO and Founder of Farmers’ Market Pros. Tune in to hear us discuss:

 

  • What’s changed in Farmers’ Markets since COVID-19
  • Whether or not you should still get into Farmers’ Markets, and what Market Managers are looking for these days
  • The differences between Farmers’ Markets and retail stores, and how to know which you should pursue
  • How food and beverage brands can respond to our divisive political climate and need for racial equality in our industry
  • How racism is showing up at the Farmers’ Markets and the challenges of navigating it from a vendor or Market Manager’s perspective

 

We covered a TON in today’s show! For the full show notes, information on Farmers’ Market Pros and all of their incredible resources, and to keep in touch with Catt, click here.

 

If you found value in today’s show, you’ve got to join us in Retail Ready®, my online course for producers who are looking to increase their sales this year! Jump on our Retail Ready® waitlist to be the first to know when we open enrollment again. Click here to save your spot!