Food Biz Wiz
Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packin…
Dec 5th, 2019 |
57:01
20. State of the Industry: The Specialty Food Association's Annual Report
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Join me in conversation with David Browne, a Market Research Retail & Brand Analyst in the natural, organic, and specialty food space. Since 2009, David has been the principal writer and analyst of the State of the Specialty Food Industry report series for the Specialty Food Association and Mintel, and in today’s episode he shares his findings from the 2019 report. We discuss:
- How David shifted from being a Whole Foods Category Manager and Store Trainer in the 1990s to THE leading Data Analyst in the natural products industry
- What the Specialty Food Association and Mintel’s State of the Specialty Food Industry report is, and where the data comes from
- How to use this report in decision making for your emerging natural, organic, or specialty brand
- David’s key takeaways from the report, as well as a few big surprises that he found in the data this year
- David’s assessment of what’s changed in the industry over the past decade that he’s been writing this report for the natural, organic, and specialty food industry - plus what that means for emerging brands.
Once you listen to this conversation, please join us in the Food Biz Wiz™ Facebook group to continue the discussion. We can’t wait to see you over there!
For full show notes, links to the report, information on the data companies and brands that are mentioned on today’s show, and David’s contact information, click here.
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
Join me in conversation with David Browne, a Market Research Retail & Brand Analyst in the natural, organic, and specialty food space. Since 2009, David has been the principal writer and analyst of the State of the Specialty Food Industry report series for the Specialty Food Association and Mintel, and in today’s episode he shares his findings from the 2019 report. We discuss:
- How David shifted from being a Whole Foods Category Manager and Store Trainer in the 1990s to THE leading Data Analyst in the natural products industry
- What the Specialty Food Association and Mintel’s State of the Specialty Food Industry report is, and where the data comes from
- How to use this report in decision making for your emerging natural, organic, or specialty brand
- David’s key takeaways from the report, as well as a few big surprises that he found in the data this year
- David’s assessment of what’s changed in the industry over the past decade that he’s been writing this report for the natural, organic, and specialty food industry - plus what that means for emerging brands.
Once you listen to this conversation, please join us in the Food Biz Wiz™ Facebook group to continue the discussion. We can’t wait to see you over there!
For full show notes, links to the report, information on the data companies and brands that are mentioned on today’s show, and David’s contact information, click here.