Food Biz Wiz
224. Confidence in Going Slow: How Anjali Grew Anjali's Cup By Emphasizing Her Values
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
In the CPG industry, we often feel the pressure to “grow, grow, grow” in order to reach success. We have to keep our foot on the gas in order to get to where we want to be, faster. Truthfully though…it’s usually not sustainable for our mental health or for building a business that works for us. That’s why Anjali Bhargava joins this week’s episode of the Food Biz Wiz podcast.
Anjali Bhargava is the founder and CEO of Anjali’s Cup, which makes ayurvedic-inspired drink mixes and spice blends. Anjali self-describes as “the tortoise” in her business and has much to share about growing the confidence to build a business that works for her. Listen in to hear more about…
- How she decided to pivot from her original product
- Why she embraces being “the tortoise” in her business
- What the benefits of growing slower have been, including being more adaptable, leaner, and tuned into her intuition
- And how returning to her values time and again kept her on track!
Make sure that you check out our full show notes here to find Anjali’s Cup and connect with me on Instagram and LinkedIn!
If you’ve been on the fence about joining Retail Ready®, our program for CPG brands who want to land on more shelves and increase their sales, then now is the time to join! Check out our full information here!
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
In the CPG industry, we often feel the pressure to “grow, grow, grow” in order to reach success. We have to keep our foot on the gas in order to get to where we want to be, faster. Truthfully though…it’s usually not sustainable for our mental health or for building a business that works for us. That’s why Anjali Bhargava joins this week’s episode of the Food Biz Wiz podcast.
Anjali Bhargava is the founder and CEO of Anjali’s Cup, which makes ayurvedic-inspired drink mixes and spice blends. Anjali self-describes as “the tortoise” in her business and has much to share about growing the confidence to build a business that works for her. Listen in to hear more about…
- How she decided to pivot from her original product
- Why she embraces being “the tortoise” in her business
- What the benefits of growing slower have been, including being more adaptable, leaner, and tuned into her intuition
- And how returning to her values time and again kept her on track!
Make sure that you check out our full show notes here to find Anjali’s Cup and connect with me on Instagram and LinkedIn!
If you’ve been on the fence about joining Retail Ready®, our program for CPG brands who want to land on more shelves and increase their sales, then now is the time to join! Check out our full information here!