Food Biz Wiz

Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packin…
Nov 21st, 2019 | 48:08

18. Contact Building with RangeMe: Secrets for Managing Your Buyer & Influencer List

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

How many times have you gone to a tradeshow or networking event, gathered a bunch of business cards and simply forgotten to follow up with those valuable connections? Or email a Buyer, never hear back, and forget to reach out again? It happens to all of us.
 
That is, unless we use a CRM.
 
Join me in conversation today with Brandon Leong of RangeMe, the platform dedicated to connecting Wholesale Buyers with producers, as we discuss the importance of having & maintaining a contact list of Buyers & Influencers. In this episode you’ll hear us talk about:
 
  • Why it’s important to maintain a contact list
  • How to organize your contacts as you scale
  • How to keep in contact with your network without feeling salesy or spammy
 
We also discuss a few of our favorite CRMs (both free & paid!), how producers can find success on RangeMe’s platform, and best practices for following up with Wholesale Buyers.
 
Click here to find the full show notes, including Brandon’s contact information and all of the software recommendations that we discuss on today’s episode, and a link to join our Food Biz Wiz™ Facebook group!
 
Finally, if this episode resonated with you, don’t forget to grab my retail roadmap, which outlines my nine steps to growing a brand that FLIES off the retail shelf. Click here to download it!

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

How many times have you gone to a tradeshow or networking event, gathered a bunch of business cards and simply forgotten to follow up with those valuable connections? Or email a Buyer, never hear back, and forget to reach out again? It happens to all of us.
 
That is, unless we use a CRM.
 
Join me in conversation today with Brandon Leong of RangeMe, the platform dedicated to connecting Wholesale Buyers with producers, as we discuss the importance of having & maintaining a contact list of Buyers & Influencers. In this episode you’ll hear us talk about:
 
  • Why it’s important to maintain a contact list
  • How to organize your contacts as you scale
  • How to keep in contact with your network without feeling salesy or spammy
 
We also discuss a few of our favorite CRMs (both free & paid!), how producers can find success on RangeMe’s platform, and best practices for following up with Wholesale Buyers.
 
Click here to find the full show notes, including Brandon’s contact information and all of the software recommendations that we discuss on today’s episode, and a link to join our Food Biz Wiz™ Facebook group!
 
Finally, if this episode resonated with you, don’t forget to grab my retail roadmap, which outlines my nine steps to growing a brand that FLIES off the retail shelf. Click here to download it!