Food Biz Wiz
151. [“Is It Worth It, Charlie?” Series] Should I Work with a Distributor?
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This week, Charlie brings us another episode of the “Is It Worth It, Charlie?” series. In it, Charlie e-meets with Annabel Kalmar, director of Tea Rebellion, to discuss if she should continue to work with a distributor. Working with a distributor is perhaps one of the most critical things you’ll think through when trying to expand into more retailers. In this episode, Charlie and Annabel consider the following:
- What benefits Tea Rebellion has experienced from working with a distributor
- What challenges arise
- How Tea Rebellion’s mission, values, and logistics fit with working with a distributor
After talking through all these considerations, Annabel has a clearer understanding of her next steps! Charlie Berkinshaw is our VP of Student Success here at Food Biz Wiz, as well as the Founder of Element Shrub, a RTD and concentrate beverage line, and a Founding Partner of The Fountain Inn, a spirits tasting room in Washington, D.C. Charlie supports our students day in and day out, answering questions just like this in our private Retail Ready® student community and on our bi-weekly coaching calls. Click over to our full show notes here so that you can see more of our resources and can check out more about Tea Rebellion.
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
This week, Charlie brings us another episode of the “Is It Worth It, Charlie?” series. In it, Charlie e-meets with Annabel Kalmar, director of Tea Rebellion, to discuss if she should continue to work with a distributor. Working with a distributor is perhaps one of the most critical things you’ll think through when trying to expand into more retailers. In this episode, Charlie and Annabel consider the following:
- What benefits Tea Rebellion has experienced from working with a distributor
- What challenges arise
- How Tea Rebellion’s mission, values, and logistics fit with working with a distributor
After talking through all these considerations, Annabel has a clearer understanding of her next steps! Charlie Berkinshaw is our VP of Student Success here at Food Biz Wiz, as well as the Founder of Element Shrub, a RTD and concentrate beverage line, and a Founding Partner of The Fountain Inn, a spirits tasting room in Washington, D.C. Charlie supports our students day in and day out, answering questions just like this in our private Retail Ready® student community and on our bi-weekly coaching calls. Click over to our full show notes here so that you can see more of our resources and can check out more about Tea Rebellion.