Food Biz Wiz
7. Built with Logic: how to use market research to establish the foundation for your brand
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
Join today's guest, Chelsea Rainey, of Culinistics as she educates us on how to create a packaged food business that is based on data rather than a gut reaction or a shot-in-the-dark guess about your category. Today we talk about using market research to get clear on these important areas of building your business:
- Crafting Your Brand & Product Line
- Identifying Your Customers & Their Needs
- Understanding Your Opportunity in the Market
Next, we talk through Chelsea’s three-step process for using data-based research and we discuss where you can find big data, and how to know if it’s reliable.
Click here for the full show notes, including all the resources for free data that Chelsea mentions in this episode, along with all her contact information to stay in touch.
This episode is supported by Quickbooks, my favorite accounting software for keeping MY data and financials organized! Use my link to save 50% off your first six months when you sign up for a new account.
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
Join today's guest, Chelsea Rainey, of Culinistics as she educates us on how to create a packaged food business that is based on data rather than a gut reaction or a shot-in-the-dark guess about your category. Today we talk about using market research to get clear on these important areas of building your business:
- Crafting Your Brand & Product Line
- Identifying Your Customers & Their Needs
- Understanding Your Opportunity in the Market
Next, we talk through Chelsea’s three-step process for using data-based research and we discuss where you can find big data, and how to know if it’s reliable.
Click here for the full show notes, including all the resources for free data that Chelsea mentions in this episode, along with all her contact information to stay in touch.
This episode is supported by Quickbooks, my favorite accounting software for keeping MY data and financials organized! Use my link to save 50% off your first six months when you sign up for a new account.