Food Biz Wiz

Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packin…
Nov 25th, 2021 | 31:32

121. Rapid Fire Q&A: Hiring PR & Marketing Help, Margins, Promo Offers + 2022 Success

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

 

To kick off season 11 of the Food Biz Wiz® podcast, we’re doing another rapid-fire episode! In this show, we’ll cover:

 

  • 3 things to consider before hiring a PR Strategist
  • What to think through when hiring a social media or marketing agency
  • What minimum margins you’ll need in your food business
  • How to design an introductory promotion for wholesale
  • What to do to set up for success in 2022

 

Tune in to hear quick, off-the-cuff answers to our Food Biz Wiz® listener-submitted questions! Click here for the full show notes, and to join us in our private Facebook group, or to connect with Alli on Instagram.


From there, don’t forget: our Fourth Quarter Cohort of Retail Ready® is now enrolling, before we raise prices in January! Click here for the full course outline and to understand exactly what we cover inside our course, coaching & community - plus how to join our Fourth Quarter cohort!

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

 

To kick off season 11 of the Food Biz Wiz® podcast, we’re doing another rapid-fire episode! In this show, we’ll cover:

 

  • 3 things to consider before hiring a PR Strategist
  • What to think through when hiring a social media or marketing agency
  • What minimum margins you’ll need in your food business
  • How to design an introductory promotion for wholesale
  • What to do to set up for success in 2022

 

Tune in to hear quick, off-the-cuff answers to our Food Biz Wiz® listener-submitted questions! Click here for the full show notes, and to join us in our private Facebook group, or to connect with Alli on Instagram.


From there, don’t forget: our Fourth Quarter Cohort of Retail Ready® is now enrolling, before we raise prices in January! Click here for the full course outline and to understand exactly what we cover inside our course, coaching & community - plus how to join our Fourth Quarter cohort!