Food Biz Wiz

Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packin…
Jun 24th, 2021 | 29:38

99. Rapid Fire Q&A: Slow Sales, Imposter Syndrome, Buyer Pitches, MOQ, Category Reviews, & more!

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

 

We’re back with another rapid-fire Q&A episode as we wrap up season eight of the Food Biz Wiz podcast! In today’s show, I’m answering:

 

  • If I missed the retailer's category review schedule, do I really have to wait until next year?
  • How can I stop comparing myself to other food founders I see on social media?
  • Should I lower my price if my product isn’t selling well?
  • How soon should I email the buyer back after I drop off samples if I haven't heard anything?
  • How do I gain confidence in pitching?
  • If my product isn't selling in a particular store, what should I do?
  • What should my minimum order quantity be?

 

For the full show notes and all of the resources mentioned on today’s show, click here.

 

Thank you to the Good Food Foundation for sponsoring this episode. The GFF is an organization that I have known, worked with, and respected for a decade, and I can’t wait for my listeners to get to know them as well! Don’t forget to use promo code FOODBIZWIZ for 10% off your first entry this year. Good luck!

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

 

We’re back with another rapid-fire Q&A episode as we wrap up season eight of the Food Biz Wiz podcast! In today’s show, I’m answering:

 

  • If I missed the retailer's category review schedule, do I really have to wait until next year?
  • How can I stop comparing myself to other food founders I see on social media?
  • Should I lower my price if my product isn’t selling well?
  • How soon should I email the buyer back after I drop off samples if I haven't heard anything?
  • How do I gain confidence in pitching?
  • If my product isn't selling in a particular store, what should I do?
  • What should my minimum order quantity be?

 

For the full show notes and all of the resources mentioned on today’s show, click here.

 

Thank you to the Good Food Foundation for sponsoring this episode. The GFF is an organization that I have known, worked with, and respected for a decade, and I can’t wait for my listeners to get to know them as well! Don’t forget to use promo code FOODBIZWIZ for 10% off your first entry this year. Good luck!