Food Biz Wiz
207. [Original Recipe] How To Negotiate In Wholesale (Even With Brokers & Distributors!)
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
Many CPG founders have been in this situation. A potential retail partner or a distributor or co-packer is asking you for something that you cannot afford or do not feel comfortable with -- but you do not feel like you can say "no." In this episode, Alli dives into how you can navigate these difficult conversations with negotiation. She’ll equip you with the mindset to know that you can work to create agreements that work for both parties and that ultimately, result in less stress for you!
Specifically, she covers:
- What happens when brands never say "no" or never negotiate
- The importance of knowing what you CAN offer – whether it's promos, marketing support, or other offers – in your negotiations
- Why can you also say "no" and it won't be the end of the world
- How you can receive support in figuring out what you can offer partners
Make sure that you follow this link to our full show notes, where you can connect with us via LinkedIn and Instagram to share where you’re using these tips next!
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
Many CPG founders have been in this situation. A potential retail partner or a distributor or co-packer is asking you for something that you cannot afford or do not feel comfortable with -- but you do not feel like you can say "no." In this episode, Alli dives into how you can navigate these difficult conversations with negotiation. She’ll equip you with the mindset to know that you can work to create agreements that work for both parties and that ultimately, result in less stress for you!
Specifically, she covers:
- What happens when brands never say "no" or never negotiate
- The importance of knowing what you CAN offer – whether it's promos, marketing support, or other offers – in your negotiations
- Why can you also say "no" and it won't be the end of the world
- How you can receive support in figuring out what you can offer partners
Make sure that you follow this link to our full show notes, where you can connect with us via LinkedIn and Instagram to share where you’re using these tips next!