Food Biz Wiz

Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packin…
Feb 3rd, 2022 | 13:51

131. Category Reviews Are BS

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

 

Maybe you’ve heard of category reviews, but how do they even work? And what should you know about them to get your product on more retail shelves?

 

In this episode, we’re diving into what category reviews are, the types of stores that do them, and what that means for you (spoiler alert! I think they’re a little BS). I also build on the lessons in Episode 129, so be sure to give that a listen next.

 

Check out the full show notes, and then be sure to continue the conversation in our Food Biz Wiz® Facebook group

 

This episode is sponsored by my 100 Wholesale Buyer "No's" Workbook, where I walk you through 100 different ways the Buyer might turn down your product. Using this resource, you can prepare yourself to be READY to respond to these No's and turn them into Yes's! Get the free download here.

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

 

Maybe you’ve heard of category reviews, but how do they even work? And what should you know about them to get your product on more retail shelves?

 

In this episode, we’re diving into what category reviews are, the types of stores that do them, and what that means for you (spoiler alert! I think they’re a little BS). I also build on the lessons in Episode 129, so be sure to give that a listen next.

 

Check out the full show notes, and then be sure to continue the conversation in our Food Biz Wiz® Facebook group

 

This episode is sponsored by my 100 Wholesale Buyer "No's" Workbook, where I walk you through 100 different ways the Buyer might turn down your product. Using this resource, you can prepare yourself to be READY to respond to these No's and turn them into Yes's! Get the free download here.