Food Biz Wiz

Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packin…
Feb 9th, 2023 | 42:58

182. The Power of Setting Expectations with Sadie Scheffer of Bread Srsly

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

We’re thrilled to share episode 182 of the Food Biz Wiz podcast with Sadie Scheffer of Bread SRSLY. Sadie is the CEO and founder of Bread SRSLY, a gluten free sourdough bread company based in the Bay Area. In today’s episode, Sadie shares just how powerful setting clear expectations can be for your business, your employees, and your relationships.

Hear Sadie’s gems of knowledge, such as…

  • What it actually means to set clear expectations in your business and relations
  • How communicating expectations allows closer collaboration with your employees
  • Why setting expectations from the start can make hard conversations easier
  • Which one word is harming your conversations
  • What Brené Brown’s “stealth expectations” are and how they’re holding you back

Listen in for all these gems and more. If you want to join our Food Biz Wiz Facebook group, DM me on Instagram, check out Bread Srsly, or find the book we mention, click through to our full show notes here!


This episode is sponsored by our Masterclass for growing YOUR food business! If you listened in and KNOW that you want access to ALL of my buyer and organizational insights, plus to be a part of our supportive, private student community, then Retail Ready® is THE place for you. Check out our Masterclass for my actionable tips to increase your sales now, plus an invite to join us in Retail Ready®. Click here to watch our Masterclass and learn those tips, plus all that we cover with our course, strategic support & community!

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

We’re thrilled to share episode 182 of the Food Biz Wiz podcast with Sadie Scheffer of Bread SRSLY. Sadie is the CEO and founder of Bread SRSLY, a gluten free sourdough bread company based in the Bay Area. In today’s episode, Sadie shares just how powerful setting clear expectations can be for your business, your employees, and your relationships.

Hear Sadie’s gems of knowledge, such as…

  • What it actually means to set clear expectations in your business and relations
  • How communicating expectations allows closer collaboration with your employees
  • Why setting expectations from the start can make hard conversations easier
  • Which one word is harming your conversations
  • What Brené Brown’s “stealth expectations” are and how they’re holding you back

Listen in for all these gems and more. If you want to join our Food Biz Wiz Facebook group, DM me on Instagram, check out Bread Srsly, or find the book we mention, click through to our full show notes here!


This episode is sponsored by our Masterclass for growing YOUR food business! If you listened in and KNOW that you want access to ALL of my buyer and organizational insights, plus to be a part of our supportive, private student community, then Retail Ready® is THE place for you. Check out our Masterclass for my actionable tips to increase your sales now, plus an invite to join us in Retail Ready®. Click here to watch our Masterclass and learn those tips, plus all that we cover with our course, strategic support & community!