Food Biz Wiz

Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packin…
Feb 18th, 2021 | 39:57

81. Assessing Your Product Assortment: The 8 Roles Your Products Play In Your Profitability Roadmap

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

 

Food & Beverage Founders… listen up: not all of your products need to make a great margin, or be your top sellers, or keep your purchasers coming back for more.

 

Join me in conversation with Ellen Rawley as we discuss the eight roles that your individual skus can take on, and how they each work together to create a roadmap towards profitability for your packaged food, beverage, or natural products brand. 

 

Don’t worry: we don’t just tell you to discontinue your favorite seasonal product, even if it’s got really poor margins.For the full show notes, more information on the Value Added Producer Grant that we discuss in today’s show, and to keep in touch with Ellen, click here.

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

 

Food & Beverage Founders… listen up: not all of your products need to make a great margin, or be your top sellers, or keep your purchasers coming back for more.

 

Join me in conversation with Ellen Rawley as we discuss the eight roles that your individual skus can take on, and how they each work together to create a roadmap towards profitability for your packaged food, beverage, or natural products brand. 

 

Don’t worry: we don’t just tell you to discontinue your favorite seasonal product, even if it’s got really poor margins.For the full show notes, more information on the Value Added Producer Grant that we discuss in today’s show, and to keep in touch with Ellen, click here.