Food Biz Wiz

Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packin…
Sep 7th, 2023 | 57:19

211. Navigating CPG in 2023: How You Can Level Up with Wholesale Week & Project Potluck

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

Kathleen Casanova, the Executive Director of Project Potluck, joins us on this week's episode of the Food Biz Wiz Podcast. Project Potluck is a non-profit organization that connects CPG founders of color with resources & mentorship in our industry. Kathleen has TONS of perspective into what our CPG landscape looks like right now.

In this episode, you'll hear more about...

  • The challenges that all founders can expect right now in the CPG industry
  • Why the industry STILL feels hard and solutions she sees working
  • The ways that Project Potluck supports founders of color and how allies can also support their work
  • AND, how Food Biz Wiz is partnering with Project Potluck and hosting Wholesale Week, our week of short trainings for emerging CPG brands!

Wizes, if you’re looking to level up your CPG approach, join us in Wholesale Week! If you have questions on joining us, DM us on Instagram or LinkedIn. Find both links to our IG and LinkedIn, Project Potluck’s information, and Kathleen’s past episode in our full show notes here.

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

Kathleen Casanova, the Executive Director of Project Potluck, joins us on this week's episode of the Food Biz Wiz Podcast. Project Potluck is a non-profit organization that connects CPG founders of color with resources & mentorship in our industry. Kathleen has TONS of perspective into what our CPG landscape looks like right now.

In this episode, you'll hear more about...

  • The challenges that all founders can expect right now in the CPG industry
  • Why the industry STILL feels hard and solutions she sees working
  • The ways that Project Potluck supports founders of color and how allies can also support their work
  • AND, how Food Biz Wiz is partnering with Project Potluck and hosting Wholesale Week, our week of short trainings for emerging CPG brands!

Wizes, if you’re looking to level up your CPG approach, join us in Wholesale Week! If you have questions on joining us, DM us on Instagram or LinkedIn. Find both links to our IG and LinkedIn, Project Potluck’s information, and Kathleen’s past episode in our full show notes here.