Food Biz Wiz

Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packin…
Oct 5th, 2023 | 21:11

215. Fourth Quarter Focus (1/4): What's The Deal With Wholesale Buyers This Season?

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

There's so much buzz around the 4th season and what it means for the retail and CPG world. How do we separate fact from fiction, when it comes to buyers in the 4th quarter? In this episode, I'm re-capping what you need to know about pitching in Q4 so that you make the most of your limited time.

In this episode, you'll hear..

  • A month-to-month breakdown of what Q4 looks like for busy buyers
  • How a potential staffing pinch will affect the grocery landscape
  • Why it's "all bets off" for buyer communications after November
  • And what you can do to hit the ground running in early 2024!

Wizes, let us know what lightbulb moment you had from this episode and what you’re going to be doing differently this Q4. What commitment are you making now to be more prepared in January? Tag me in your stories or DM me your commitment! Find my Instagram and LinkedIn in our full show notes here!

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

There's so much buzz around the 4th season and what it means for the retail and CPG world. How do we separate fact from fiction, when it comes to buyers in the 4th quarter? In this episode, I'm re-capping what you need to know about pitching in Q4 so that you make the most of your limited time.

In this episode, you'll hear..

  • A month-to-month breakdown of what Q4 looks like for busy buyers
  • How a potential staffing pinch will affect the grocery landscape
  • Why it's "all bets off" for buyer communications after November
  • And what you can do to hit the ground running in early 2024!

Wizes, let us know what lightbulb moment you had from this episode and what you’re going to be doing differently this Q4. What commitment are you making now to be more prepared in January? Tag me in your stories or DM me your commitment! Find my Instagram and LinkedIn in our full show notes here!