Food Biz Wiz

Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packin…
Sep 1st, 2022 | 59:13

161. Should I Change My Pricing Structure When Working with a Distributor?" ["Is It Worth It, Charlie?" Series]

In our latest “Is It Worth It, Charlie?” episode, Charlie weighs in on whether Kirk, founder of Power of the Almond, should change their pricing structure to work with a distributor. Charlie and Kirk consider the following questions:

  • Whether Kirk should include rent in COGs as they have a brick and mortar store
  • How different channels can affect his overhead
  • Whether expected grocery margins can support working with a distributor

By the end of the episode, Kirk has a clearer picture of how he’ll move forward! To see find more on Power of the Almond and to join our student community, click here to our full show notes

Our Retail Ready® September Sales Sprint sponsors this episode! There’s so much out there on cutting costs for a recession, but what about increasing your revenue? In September, we're doing just that through 4 LIVE bonus calls for Retail Ready® students. Find our full course outline here to check out all that we cover, and watch our intro Masterclass at the link here. If you’re ready to jumpstart your revenue now, sign up now at this link!

In our latest addition to the “Is It Worth It, Charlie?” series, Charlie weighs in on whether a change in pricing structure for working with a distributor is the right move for Kirk Hutchinson, owner and founder of Power of the Almond. Power of the Almond bakes gluten-free and keto pound cakes.

Charlie and Kirk consider the following questions:

-Whether he should include rent in their overhead as they have a brick and mortar store
-How different channels such as wholesale, foodservice, or e-commerce can affect his overhead
-Whether expected grocery margins can support working with a distributor
-What other options he has instead of committing to a distributor

By the end of the episode, Kirk has a clearer picture of how he’ll move forward!

To check out our full show notes, see how to find Power of the Almond, and to join our student community, click here to our full show notes: https://www.alliball.com/podcast/161

This episode is sponsored by our Retail Ready® September Sales Sprint! There’s so much out there on cutting costs and knowing your numbers in anticipation of a potential recession, but what about the other half of the equation: actually increasing your revenue? In the month of September, we are focusing on increasing revenue in 30 days through 4 LIVE bonus calls for Retail Ready® students. Find our full course outline to check out all that we cover here: https://drive.google.com/file/d/1fu5lXTdBBzkGlZwfgE3Pe7I0sMUMCCGR/view

Watch our intro Masterclass at the link here: https://www.alliball.com/masterclass

Or, if you’re ready to jumpstart your revenue and land in a retail community ready to support you now, sign up now at this link! https://www.alliball.com/masterclass-offer