Food Biz Wiz
168. Should I add another SKU to my lineup? [“Is It Worth It, Charlie?” Series]
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
We are back with another “Is It Worth It, Charlie?” episode this week! Charlie and Eileen McGurty, founder of Mountain Meadow Bone Broth, discuss whether she should add new SKUs to her lineup.
Charlie and Eileen consider…
- Where the demand is coming from for the potential new SKUs
- What the financial and logistical costs of adding new SKUs are
- How to test the potential SKU’s viability with the lowest risk possible
- When she should time a potential rollout with her products’ seasonality
Listen to Eileen gain clarity on how she’ll move forward with the potential SKUs! To join our conversations on this episode in the Food Biz Wiz Facebook group and to learn more about Mountain Meadow Bone Broth, click here to our full show notes!
This episode is sponsored by our Retail Ready® Masterclass for growing your food biz! If you wanted to know exactly how Eileen gained confidence in pitching and which systems Eileen is implementing for increased sales, then you’re the perfect fit for Retail Ready®. Click here to watch our Masterclass to understand all we cover inside our course, coaching & community - plus how to join and start learning NOW!
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
We are back with another “Is It Worth It, Charlie?” episode this week! Charlie and Eileen McGurty, founder of Mountain Meadow Bone Broth, discuss whether she should add new SKUs to her lineup.
Charlie and Eileen consider…
- Where the demand is coming from for the potential new SKUs
- What the financial and logistical costs of adding new SKUs are
- How to test the potential SKU’s viability with the lowest risk possible
- When she should time a potential rollout with her products’ seasonality
Listen to Eileen gain clarity on how she’ll move forward with the potential SKUs! To join our conversations on this episode in the Food Biz Wiz Facebook group and to learn more about Mountain Meadow Bone Broth, click here to our full show notes!
This episode is sponsored by our Retail Ready® Masterclass for growing your food biz! If you wanted to know exactly how Eileen gained confidence in pitching and which systems Eileen is implementing for increased sales, then you’re the perfect fit for Retail Ready®. Click here to watch our Masterclass to understand all we cover inside our course, coaching & community - plus how to join and start learning NOW!