Food Biz Wiz

Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packin…
Feb 6th, 2020 | 37:58

28. "Everyone" is not your target audience: how narrowing your target consumer leads to higher sales for your food business

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

As a strategic market researcher and consumer insights practitioner, Britta Schell knows exactly how to develop a target persona for your brand. In today’s episode she shares just that - plus how to survey your audience, assess your data, and use it to drive sales & growth.
 
Join in on today’s episode to learn why thinking that “everyone” is your target audience will do more harm than good for your sales, and what to do instead.
 
For the full show notes and Britta’s contact information, click here. Once you listen, come continue the conversation in our Food Biz Wiz™ Facebook group, linked here!
 
This episode was supported by Canva, my favorite design tool for creating images, graphics, and printed collateral that resonates with your exact target audience. If you’re looking for easy-to-use online software, you’ll want to check Canva out.

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

As a strategic market researcher and consumer insights practitioner, Britta Schell knows exactly how to develop a target persona for your brand. In today’s episode she shares just that - plus how to survey your audience, assess your data, and use it to drive sales & growth.
 
Join in on today’s episode to learn why thinking that “everyone” is your target audience will do more harm than good for your sales, and what to do instead.
 
For the full show notes and Britta’s contact information, click here. Once you listen, come continue the conversation in our Food Biz Wiz™ Facebook group, linked here!
 
This episode was supported by Canva, my favorite design tool for creating images, graphics, and printed collateral that resonates with your exact target audience. If you’re looking for easy-to-use online software, you’ll want to check Canva out.