Food Biz Wiz
Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packin…
Apr 16th, 2020 |
43:24
38. Let Your Target Consumer Be Your Guide: how & why your ideal customer guides your business decisions with Nourishing Food Marketing
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
You’ve heard me talk about it a thousand times: you’ve GOT to nail down your target audience before you can dial-in your messaging and marketing strategies. In today’s episode, I’m joined by Christie Lee, the founder of Nourishing Food Marketing, who shares her experience starting Tiny Hero, a quinoa brand, her time working on Hidden Valley Ranch, and her consulting work with emerging start up brands in the natural and conventional channels.
In today’s episode, we dive deeper into getting specific with your target audience and how to glean important information from them to make BIG decisions in your business. Before you make another change to your website, packaging, or product assortment, tune in!
Click here for the full show notes and to find Christie’s contact information.
This episode is sponsored by my Retail Roadmap. It’s more important than ever to know what it takes to get ON the retail shelf, and have high sales once you’re there. Find my free, nine-step guide to building a brand that flies off the shelf by clicking here.
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
You’ve heard me talk about it a thousand times: you’ve GOT to nail down your target audience before you can dial-in your messaging and marketing strategies. In today’s episode, I’m joined by Christie Lee, the founder of Nourishing Food Marketing, who shares her experience starting Tiny Hero, a quinoa brand, her time working on Hidden Valley Ranch, and her consulting work with emerging start up brands in the natural and conventional channels.
In today’s episode, we dive deeper into getting specific with your target audience and how to glean important information from them to make BIG decisions in your business. Before you make another change to your website, packaging, or product assortment, tune in!
Click here for the full show notes and to find Christie’s contact information.
This episode is sponsored by my Retail Roadmap. It’s more important than ever to know what it takes to get ON the retail shelf, and have high sales once you’re there. Find my free, nine-step guide to building a brand that flies off the shelf by clicking here.